FlowBetta - Google Workspace Services

01: The Client

The Linux Foundation

The Linux Foundation is a globally recognized non-profit technology consortium founded in 2000. It acts as a neutral, global home for the world's most critical open-source software, standards, and cloud-native projects, providing infrastructure, legal framework, and governance at global scale.

Among its many initiatives, the Foundation coordinates premier global tech events, summits, and developer conferences across the USA, Japan, Europe, and worldwide. Each event handles hundreds of speaker applications, multi-track scheduling, attendee registration, and vendor coordination.

Organization Profile

02: The Challenge

Global events. Manual everything.

The event management teams were spending countless hours on repetitive tasks that occurred almost daily across their global operations. Every event, every country, every time zone, the same manual processes, repeated by different people.

Manual Sessionize downloads

Teams had to manually download multiple CSV files from Sessionize for each event, speaker applications, session data, and evaluation scores.

Manual data processing

Downloaded files required manual uploading into Google Sheets, reformatting, and cross-referencing before any useful analysis could begin.

Manual statistical analysis

Speaker evaluation scores needed to be compiled, averaged, ranked, and analyzed by hand for selection decisions.

Manual Sched uploads

Approved speaker lists had to be downloaded from Sheets and manually uploaded to Sched.com to trigger notifications.

Manual fraud detection

Identifying suspicious attendee registrations through Cvent required a separate, manual checking process, one event at a time.

The compounding cost

These weren't one-time tasks. They were repeated by multiple teams worldwide on an almost daily basis. For every event, every country, every time zone, the same five-step manual process. The cumulative time loss across the organization was staggering.

03: The Solution

One Google Sheet. Four APIs. Zero manual steps.

Flowbetta developed a comprehensive automation platform using Google Apps Script that seamlessly integrated all essential event management tools into a single, unified workflow, accessible to every team member worldwide.

📥

Auto-Pull from Sessionize

Speaker applications and session data are pulled directly into Google Sheets with a single click, eliminating manual CSV downloads, uploads, and reformatting entirely.

📊

Intelligent Data Processing

Raw data is automatically standardized, formatted, and organized across all events. Statistical analysis and speaker rankings are computed instantly.

📤

One-Click Sched Upload

Approved speakers are pushed directly to Sched.com from the spreadsheet, triggering automatic notifications, no manual export/import cycle required.

🔍

Integrated Fraud Detection

Suspicious attendee registrations through Cvent are identified and flagged with a single click, replacing a previously tedious manual investigation process.

🌍

Global Accessibility

Teams worldwide use the same system with the same processes, ensuring consistency, accuracy, and efficiency across every international event location.

⚡

Custom Menu Interface

All automation functions are accessible through a custom menu built into the spreadsheet, making complex API operations feel like simple button clicks.

Full Tech Stack

04: The Impact

A system they call "a work of art."

While saving 20+ hours per month for a single event organization cycle, the true organizational impact is even larger: this system is actively used to run major developer conferences and summits across the globe—including the United States, Japan, Europe, and Asia.

20h+

Saved Per Event Team

Reclaimed monthly per event in speaker evaluation, data synchronization, and session scheduling.

Global

Scale Across Continents

Standardized operations across conferences in the US, Europe, Japan, and Asia.

3+

Years in Production

Continuously used daily since 2022 across multiple simultaneous global events.

4

Projects Delivered

The client expanded into four separate automation systems based on demonstrated results.

Worldwide Multiplier Effect

The 20+ hours/month savings is measured for one event organization team. Because The Linux Foundation organizes conferences and summits continuously worldwide—across the United States, Europe, Japan, and Asia—the cumulative efficiency gain across all global event teams multiplies to hundreds of hours of administrative time saved every year.

"You have no idea how much time this has saved us, and we use it constantly, almost daily. This is truly a work of art."

- Cody Galloway, Event Manager

★★★★★

"I hired Joseph to help automate some very complicated, time-consuming tasks with Google Sheets. He was very responsive, never missed a deadline, and was very easy to communicate with. After understanding my needs, he also made proactive suggestions on how he could make things even better than I first imagined. I have come back to him now for four different projects and will continue to leverage his expertise.

Cody Galloway

Event Manager, The Linux Foundation

Running global events? Let's automate the chaos.

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